For every commercial real estate venture that receives easy funding, there are dozens that struggle to hunt down the capital they need.

When Craig Hall kicked off construction at his office park in Frisco back in 1998, the development didn’t even have a paved road that led to it, and only a few people showed up for the ground-breaking celebration. Eighteen years later, the developer again is turning dirt at his 162-acre park—on his 17th office building. And this time, the supporters came out in force to mark the occasion.

Developer Craig Hall will break ground next week on what will be Frisco’s tallest office tower — and his 17th building in the Hall Park on the Dallas North Tollway.

In the Lone Star state, the soft-spoken developer builds office parks and high-rise towers. Lesser known in California, the billionaire has grown a whole new appreciation for soil. In Napa Valley, the soil means world-class grapes that transform into some of his award-winning wine.

In a star-studded event at The Star in Frisco, several prominent members of the community, including Dallas Cowboys owner and general manager Jerry Jones, spoke about the importance Frisco has played in the North Texas sports scene.

When Craig and Kathryn Hall decided to write a book about their winemaking journey, the couple agreed that every word, every passage had to be blessed by both of them.