Craig had been eyeing the Downtown Dallas office market for several years as a potential turnaround investment and in 1994, the company saw an opportunity to purchase high-quality office properties that were depressed in value and upgrade them.
Craig met Kathryn Walt, whom he was introduced to through former Texas Gov. Ann Richards. The two would marry, and Kathryn would go on to be the ambassador to Austria under Presidents Bill Clinton and George W. Bush.
In 1997, Craig began construction on the first building at his planned office campus in Frisco, Hall Office Park (now HALL Park.)
Craig used his high and low learnings to publish “The Responsible Entrepreneur”